About the virtual space
Web is no longer The New Black.
It's mainstream for quite a while now. That only means it's even more important that your presence in the virtual space be great.
The evermore increasing interaction between virtual and real life, is changing the way clients and companies relate to one another. It means that the communication between these entities, once far apart, is now getting more and more personal. Of course, this can grealty help your company in your communication efforts.
How can this environment help you
The main quality of the virtual space is that it's accessible from anywhere to almost anybody. This can greatly help your communication efforts by reducing costs, compared to, so called "traditional media".
Another specific of this space is that it's getting social. The social component is gaining more and more presence in everybody's life so that it makes it easier for you to bridge the gap between you and your clients.
All in all, the web can make it easier for you, if used properly.