About packaging
Your product is everything. On the display shelf there's a big competition. Everybody's trying to get the attention of the client, to emphasize certain qualities, to finally convince the client. Let people know you have a great product.
By how your product looks and what it says, it can turn people on or off. That's what it should matter.
How can good packaging help you
First of all, making the package look and feel as good as the product, can lead to good client experience.
It may be subtle. But when you get a package that's carefully made, that looks good and that reflects thoughtfully what's inside, you feel cared for, you feel special. This means that your client may buy that product again, or not.